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Home > Videos > #TheBestIsYetToCome Episode #4 Season 2- Interview with Sophie Hersan, co-founder & fashion director of Vestiaire Collective

#TheBestIsYetToCome Episode #4 Season 2- Interview with Sophie Hersan, co-founder & fashion director of Vestiaire Collective

access_time 00:01:33

Interview de sophie hersan : in what way is the best yet to come? there has been a kick in this industry, which asks itself the right questions and now, we are in the stage of action.betterdifferentlyless 70% of consumers today want to buy more ethically,we say to them: slow down, it is not a race, it is not a sprint.consume less and consume better. look for the best quality.even with 100 euros, what are you going to buy?there are vintage products today which are 30, 40 years old,which have been excellently produced, which have character and value, which have kept their value. invest in quality pieces instead of disposable fashion.the next challenge? we have a very strong repositioning,once again, it is about education.we are experiencing that, we know how we communicate too.the media has changed, social media is there:how we speak about these topics and about the fashion of today.