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Published
Dec 19, 2016
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Geraldine Wharry: Vision 2017: Denim Innovation

Published
Dec 19, 2016


Fyodor Golan SS17

 

We've identified key innovation drivers for denim, spurred by our Spring Summer 2017 and Pre-Fall 2017 catwalk analysis. 

The possibilities for denim are limitless as new dimensions are explored for:

- garment construction with a d.i.y. hacked workwear appeal

- design details with ruffle placements and extreme fraying

- wash treatments with destruction effects, bleaching and colour gradations


Y:Project SS17 / Eckhaus Latta



What forms the most compelling design direction is the hacking and subverting of denim workwear classics. Garments appear either customized or convertible with snaps, paneling and reworked pocket placements. 

The classic railroad stripe gets a fresh update through colour whilst flowers are blown out of proportion, echoing our 'Oversized Florals' report. 

Get the full visual briefing and extensive image gallery here.  

BOLD RUFFLES


Huishan Zhang SS17 / Wunschfrei Blog



HACKED CLASSICS


Christopher Shannon SS17 / Hannah Jinkins x H&M / Pyer Moss SS17



OMBRE COLOUR GRADATIONS


Jil Sander SS17 / J.W. Anderson SS17



APPETITE FOR DESTRUCTION


Christopher Shannon SS17 / Parsons MFA Spring 17



BLEACHED


Ovadia & sons SS17 / Casely Hayford / Dsquared2 SS17



COLOURED STRIPES


Acne Studios SS17 / Damir Doma SS17/ Diesel Black Gold SS17



OVERSIZED FLORALS


Veronique Leroy SS17 / Dries Van Noten



Copyright Geraldine Wharry | Research contribution: Tanja Novak


We specialise in:

+ FUTURE FORESIGHT

+ BRAND STRATEGY

+ FASHION DESIGN

 

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