May 19, 2009
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Shiseido demonstrates its innovative nature with Shiseido Future Solution LX

May 19, 2009

Shiseido is entering phase two of its strategy for global development. Beginning in January with the launch of a new line of make-up this plan reflects the desire of the Japanese make-up brand to underline its capacity for innovation and to further its influence at home and abroad.

The line "Shiseido Future Solution LX"

Phase two is in preparation for the autumn; Shiseido will be enriching its new anti-ageing range, highlighting its desire to remain at the fore of the beauty industry, with a new line “Shiseido Future Solution LX”; launching across seventy countries including Japan, where it will be available in thirty department stores.

A leading figure in the beauty sector since 1872, Shiseido “has always looked to enrich the heart of people for a better future through the fusion of Japanese knowledge and the most advanced technologies available.”

By Jonathan Fulwell (Source: Julie Mangaud)

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