Footwear brand Clarks has been facing major challenges in recent periods but the company has scored a notable success with its email personalisation drive and has used technology to boost conversion in this area.
Bally is underlining the strength of the Chinese consumer with its latest campaign as it has signed up Chinese actor and model Huang Jingyu, also known as Johnny Huang, as the campaign’s star and as brand ambassador.
Boohoo Group’s PrettyLittleThing has launched a swimwear campaign that goes to the heart of body positivity. It’s called ‘Swim Unfiltered’, supporting the #EveryBodyInPLT movement to combat ‘beach body’ pressure.
Louis Vuitton and Bulgari on Tuesday joined a legion of brands in dropping Chinese-Canadian pop idol Kris Wu, as sexual assault allegations swirling around the star drew condemnation across Chinese social media.