Unilever and Procter & Gamble, the world's top two advertisers, are seeking out younger audiences by reallocating some 2021 spending away from traditional TV and into video games, streaming services and media programs.
Freemans is on an early ad attack in a bid to gain a promotional advantage in the run up to Christmas. The launch of three TV ads for AW21 comes three weeks earlier than in 2020 “to meet customer demand".
As M&S continues to support the categories it thinks will be winners, and as the casualisation trend impacts menswear more than ever, the UK retail giant has launched a new campaign fronted by rugby star Maro Itoje.
Ted Baker is launching an experiential marketing blitz with Street Party Sessions, “an immersive, digital-first series of performances by British musicians Jungle, Joy Crookes, Little Simz, Bastille and Alicai Harley”.
Emma Raducanu is fast becoming one of fashion’s favourite sports stars. Only a week after appearing as a last-minute addition to the Met Gala red carpet in a Chanel dress, she’s been confirmed as a Tiffany ambassador.
Hackett London has a new force to drive its AW21 collection campaign. The heritage/fashion menswear brand has hired British racing driver and former Formula 1 world champion Jenson Button to front the new campaign.
The luggage brand has enlisted global superstar Rihanna, legendary artist Patti Smith, pro basketballer LeBron James and top tennis player Roger Federer for its latest campaign, as the label seeks to expand its horizons.
Luxury fashion e-tailer Farfetch has unveiled The Art of Choice, a new photography project that “reinvents the way we find fashion inspiration: an iconic image from yesterday becomes a tool to talk about fashion today”.