Ralph Lauren reviewing position in China
Ralph Lauren is reviewing its strategy for China. “We are in the midst of transforming our presence in Greater China”, said Chairman and Chief Operating Officer of the group, Roger Farah, at a press conference held for its results. Ralph Lauren’s operations in China bring in less than its operations in Japan, which currently generates more than half of the group’s Asian sales. In the twelve months prior to 31st March 2012, the American group closed down 95 points of sale, which according to its chairman represents 60% of its local network. “We effectively reset our presence in the market, leaving us with what we believe is a more brand appropriate and a stronger foundation for growth”, explained Roger Farah.
Ralph Lauren autumn-winter 2012-2013 / Photo: PixelFormula
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