×
1 338
Fashion Jobs
ESTÉE LAUDER COMPANIES
Sales Planning Coordinator
Permanent · Sydney
ESTÉE LAUDER
Consumer Marketing And CRM Manager - Estee Lauder
Permanent · Sydney
ESTÉE LAUDER COMPANIES
Area Sales Manager - Victoria
Permanent · Melbourne
DAVID JONES
Loss Prevention Officer - Full Time - Macquarie Centre David Jones
Permanent · North Sydney
ESTÉE LAUDER COMPANIES
Human Resources Coordinator
Permanent · Sydney
DAVID JONES
David Jones - Logistics Support Manager - Hay st Mall
Permanent · Bayswater
DAVID JONES
SEO Lead
Permanent · Melbourne
DAVID JONES
CRM Loyalty Specialist - Country Road Group
Permanent · Melbourne
L'OREAL GROUP
Demand Planner
Permanent · Melbourne
L'OREAL GROUP
Business Development Executive
Permanent · Adelaide
L'OREAL GROUP
Business Development Executive
Permanent · Brisbane
L'OREAL GROUP
Business Development Executive
Permanent · Perth
L'OREAL GROUP
Business Development Executive
Permanent · Melbourne
DAVID JONES
Marketing Manager - Amex Alliance
Permanent · Melbourne
MAC
Digital Media Marketing Manager
Permanent · Sydney
L'OREAL GROUP
National Account Manager - Pharmacy
Permanent · Melbourne
L'OREAL GROUP
Key Account Supply Chain Manager
Permanent · Sydney
DANGERFIELD
Visual Merchandising Manager
Permanent · Abbotsford
MAC
Mac- Business Manager – Myer And David Jones Brookvale – Full Time
Permanent · Sydney
DAVID JONES
Loss Prevention Officer Opportunity at Our David Jones Burwood Store
Permanent · Sydney
L'OREAL GROUP
National Business Manager (Grocery)
Permanent · Melbourne
H&M
Area Visual Merchandiser Manager
Permanent · Sydney
By
Reuters
Published
Apr 3, 2009
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

JC Penney to launch Cindy Crawford home goods

By
Reuters
Published
Apr 3, 2009

NEW YORK (Reuters) - Department store chain J.C. Penney Co Inc said it would launch a line of home goods by supermodel Cindy Crawford later this year, at a time when shoppers are cutting discretionary purchases.

The merchandise, ranging from bedding and bath items to wall decor and rugs, will be available exclusively at Penney stores in September, the company said on Friday. Penney, which bills the line as affordable, said it would offer promotional prices for some items, like $23.99 for decorative pillows and $169.99 for a queen comforter set.

Furniture store chain Raymour & Flanigan already sells a line of furniture designed by Crawford.

Penney, like other department store chains, has been facing sagging sales in past months as consumers cut spending on items such as furniture and apparel in the recession.

Still, Penney has said it will try to capture market share by touting unique brands and wooing customers who used to shop at rivals that are now bankrupt, such as Linen 'n Things.

"This will ensure that when the market turns, we will maintain our advantage as a leader in the home business," Penney President Ken Hicks said in a statement.

Penney shares were up 12 cents, or 0.6 percent, at $22.09 on the New York Stock Exchange.

(Reporting by Aarthi Sivaraman; Editing by Lisa Von Ahn)

© Thomson Reuters 2021 All rights reserved.