Calvin Klein debuts fall campaign for first Raf Simons-designed collection
Calvin Klein unveiled on Monday the global multi-media advertising campaign for the Calvin Klein 205W39NYC fall collection. The campaign marks as the first Calvin Klein campaign for a Raf Simons’ designed collection.
Shot by photographer Willy Vanderperre, the campaign presents 22 models photographed against billboards that feature images from the Calvin Klein: American Classics campaign from spring 2017. The billboards were built in the California desert prior to the campaign shoot.
The models in the campaign are seen wearing the Calvin Klein 205W39NYC collection that is a blend of workwear, western wear and 'power broker' tailoring, as well as the new designer denim line Calvin Klein Jeans Established 1978 that will be housed under the 205W39NYC business.
The fall campaign also expands on Simons and Creative Director Pieter Mulier’s cinematic and romantic view of America. The spring 2017 campaign first introduced the creatives' world and featured models in Calvin Klein jeans and underwear with art by American artists Andy Warhol and Sterling Ruby among others.
The fall 2017 campaign will appear in large format and high impact outdoor at key locations such as New York City, Paris, Brussels, China, Korea and Hong Kong.
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