Asos designs ceremony wear for British Paralympics team
British brand Asos has partnered with the British Paralympic Association to design formal and ceremony wear for the Paralympics GB athletes at Rio 2016 Paralympic Games.
The capsule collection consists of a range of simple functional yet fashionable pieces to wear at official team occasions. The designs will be worn by over 250 selected athletes plus support staff.
John Mooney, ASOS Creative Director Menswear & Production said, “We are proud to be the formal wear supplier for the ParalympicsGB Team and enjoyed meeting the athletes representing our country. We enjoyed designing clothes that will make them look and feel their best at the Games.”
Unveiled at a launch gala event in London on 16 July, the collection also includes Opening and Closing Ceremony wear, to be presented for the first time at the Games in September.
ASOS join the BPA as an official supplier in the Rio cycle alongside existing official partners adidas, BT, BP, Deloitte, EDF Energy, Hogan Lovells, Mondelez, Nissan and Sainsbury’s.
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