×
1 523
Fashion Jobs
THE JUST GROUP
Ecommerce Business Development Manager
Permanent · Melbourne
DAVID JONES
Finance Analyst Opportunities - Emerging Talent
Permanent · Melbourne
DAVID JONES
Loss Prevention Opportunities - David Jones Queensplaza - Qld Flagship Store
Permanent · Brisbane City
SHEIKE
Area Manager - wa
Permanent · Perth
ESTÉE LAUDER
Mac Myer Macquarie - Business Manager
Permanent · Sydney
DAVID JONES
Production Manager - Accessories- Country Road
Permanent · Melbourne
THE JUST GROUP
Field Loss Prevention Manager - Vic / Tas
Permanent · Melbourne
JAY JAYS
Supply Coordinator - Jay Jays
Permanent · Melbourne
PETER ALEXANDER
Stock Coordinator - Full Time - Peter Alexander - Albany
Permanent · Auckland
DAVID JONES
Sales Manager - Womenswear - David Jones Canberra Centre
Permanent · Canberra
PORTMANS
Regional Manager - Portmans - Sydney (Nsw)
Permanent · Surry Hills
H&M
Area Operations Manager
Permanent · Melbourne
PUMA
Commercial Marketing Executive
Permanent · Moorabbin
LOVISA
Manager in Training | Vic | Werribee, Melton & Highpoint Stores
Permanent · Melton
SMIGGLE
Supply Coordinator - Smiggle
Permanent · Melbourne
SMIGGLE
Regional Manager - Smiggle - Sydney (Nsw/Act)
Permanent · Southern Sydney
SHEIKE
Regional Manager - Sydney
Permanent · Sydney
DAVID JONES
Product Manager - Financial Services
Permanent · Melbourne
DAVID JONES
Loss Prevention Opportunities - David Jones Burwood & Chatswood
Permanent · Sydney
DAVID JONES
Loss Prevention Officer - Part Time - David Jones Queens Plaza
Permanent · Brisbane City
PUMA
Merchandising Manager Women's Apparel
Permanent · Moorabbin
PUMA
Commercial Marketing Manager
Permanent · Sydney
Translated by
Nicola Mira
Published
Dec 7, 2021
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Zara launches into Zepeto metaverse via collaboration with South Korean label Ader Error

Translated by
Nicola Mira
Published
Dec 7, 2021

Zara is keen to appeal to the new generations. And it is doing so by embracing the virtual world, for the first time connecting with its aficionados in the metaverse, in the digital world of customisable avatars developed by highly successful South Korean app Zepeto. Names like Ralph Lauren, Disney and Nike are already collaborating with Zepeto, which will now feature the virtual clothes and make-up from the latest collection by the leading chain of Spanish apparel giant Inditex, designed with South Korean fashion collective Ader Error.


Zara


Defined by Zara as a “collaborative project” that “identifies a new generation” based on “the identity and singularity of every individual,” the AZ Collection is designed as a reflection on “the ability of language to express ideas, originate new forms of thought and create new cultures.” From the A of Ader to the Z of Zara, and of the generation to which it is designed to appeal, the AZ Collection taps the letters of the alphabet as an “inexhaustible source of creativity” through which to develop silhouettes that reflect the lifestyle of young people.

Together with the South Korean collective founded in 2014, Zara has developed a unique “persona” that not only lives in the metaverse, represented in the collection’s videos and pictures by the virtual alter ego of renowned models like Mica Argañaraz, but that also has a counterpart in physical reality, in the form of clothes whose palette ranges from navy blue to black, yellow and bright orange.

The AZ Collection includes oversize down jackets, patchwork knitwear, long scarves and wool hats, messenger bags, backpacks, sunglasses, caps, two types of jeans and three sneaker models, in addition to shirts, suits and coats in a more sartorial style, enhanced by stitched details like pattern outlines and lettering.


Zara Beauty


The collection also features graphic-style cotton shirts and sweatshirts decorated with AZ patches and the collection’s logo, a turquoise design element that “metaphorically expresses the world contained between A and Z,” inspired by alphabetical motifs and embodying the “organic connection” of the two brands’ identities. The collection is available from Monday December 6 on Zara and Ader Error's e-shops and at select stores in South Korea, Spain, Germany, Denmark, the Netherlands, France, Italy, the USA, China and Japan. Price-wise, the products range from €39.95 for the beanie hats to €239 for the longline down jackets.

Cosmetics line continues to expand



The AZ Collection’s drop is only one of the Spanish label’s recent efforts in terms of product diversification, as Zara strives to achieve a more premium positioning. Recently, Zara has launched collections styled by French artist Charlotte Gainsbourg and Dutch collective Kassl Editions. Zara has also upgraded its make-up range, developing a specific Zara Beauty line in May this year. Zara Beauty is a complete cosmetics line, with products and formulas developed in collaboration with renowned make-up artist Diane Kendal. The latest addition to the line is the Manifesto Stick, a hydrating stick for the eyes and face with a hyaluronic acid base, available in 11 shades with a matt, pearly or glitter finish, priced at €12.95.

Recent developments within the Spanish group have not been limited to new collection drops. Last week, Inditex announced a rather surprising series of strategic changes in its top hierarchy, involving the creation of a new management committee, as well as the dismissal of CEO Carlos Crespo, replaced with immediate effect by Óscar García Maceirass, and the future appointment of a new president in lieu of Pablo Isla. From next April, Marta Ortega, daughter of Inditex founder Amancio Ortega, will take charge of the Spanish conglomerate, whose H1 revenue was €11.936 billion.

 

Copyright © 2022 FashionNetwork.com All rights reserved.