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Woman trade show to focus on womenswear again at forthcoming Paris session
The seasonal calendar is changing for buyers, and the same goes for trade shows. The Woman event in Paris is no exception: launched by the organiser of Man in September 2012, Woman is about to hold its thirteenth edition on September 28-30, and will be introducing a slightly modified format.
Some of the show’s womenswear exhibitors already presented their pre-collections at the beginning of the season, in June, when a new Man/Woman mixed format was launched.
For the forthcoming September session in Paris, the Woman show is instead focusing on labels that are sticking to the traditional calendar, presenting two main collections a year.
“We must definitely approach things a little differently now, since the month of June, with the pre-collections, is such a fixture in the womenswear calendar,” said Antoine Floch, the event’s co-founder.
“We must do our homework well, to keep attracting buyers and to make sure that the choice of exhibitors is ideal, a highly relevant one in September, more of a complementary one in June,” added Floch.
Altogether there will be 80 labels exhibiting at Woman’s Pavillon Vendôme venue, in the renowned Place Vendôme. The selection of brands is highly international, and features ready-to-wear labels but also accessories - a segment which was very popular in September last year, with buyers who finalise their budgets at the end of the month - among the brands, Veja, Siyu, Sunspel, DaDa Diane Ducasse, Erotokritos, Le Mont Saint Michel, Maison Labiche, Abaca, and Anthology Paris.
The show organiser, fresh from the New York edition of Woman, is aiming to consolidate the position of the Paris September session in the calendar, at a time when pre-collections are becoming increasingly important.
Next January, the second edition of the event in the Man/Woman format will again be staged in three different venues, to respond to the rising interest by womenswear and co-ed labels for showing with menswear.
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