Wilson Sporting Goods names Marta Kostyuk as new ambassador, advisory staff

By

Benjamin Fitzgerald

Published
Jan 13, 2023

Wilson Sporting Goods Co. announced on Thursday the appointment of Marta Kostyuk as its first-ever brand ambassador and advisory staff member.

The 20-year-old Ukrainian professional tennis star will serve as a complete Wilson ambassador, across rackets, footwear and clothing, and will serve as a Wilson advisory staff member, offering insights and testing Wilson’s performance tennis products, as well as working with Wilson’s sportswear design team on inspiration and direction for the future.

She made her debut for the Chicago-based brand ​on-court at the Adelaide International Tennis Tournament last week, using the brand's Blade v8 racket, and wearing custom Wilson Sportswear and the Rush Pro 4.0 tennis shoes.

“Wilson is committed to equipping athletes with all they need to succeed on and off the court, and there is nobody better to join forces with than Marta Kostyuk,” said Jason Collins, global general manager of Wilson racquet sports. “Marta has an extremely sharp game, and we look forward to not only expanding Wilson’s impact in the sport of tennis, but also supporting her as she grows her competitive edge and personal brand.”

The signing coincides with Wilson’s latest tennis sportswear collection, inspired by the first Major tournament of the season. Key silhouettes include women’s Match Point Tee Lite, Players Cropped Polo and Wrap It Up Tennis Skirt, as well as men’s Players Seamless Polo, Players Seamless Crew and Tournament Short.

The line, available for both women and men, is available now on wilson.com.