Who's Next - Première Classe show: a train to ferry British VIPs
The Who's Next - Première Classe trade show is working hard to appeal. In the summer of 2015, it launched an operation in partnership with rail operator IDtgv, to transport buyers and influencers from the South of France to Paris. This year, the show organisers have added a second train to their departures board. While the Marseilles and Aix-en-Provence route will still be operational, this time a Eurostar coach will be especially chartered to convey British industry experts to the show.
The outward journey is scheduled for 2nd September, the show's opening day, the return for the next day. This will give the chance to about sixty guests of organiser WSN Développement to stroll through the aisles at the Porte de Versailles show. Among them, representatives from about thirty signature UK retailers (Anthropologie, Harvey Nichols, Fenwick and Next, among others), as well as about twenty fashion bloggers and journalists.
The intention of working on the show's notoriety in the UK is clear, as well as that of highlighting the proximity and ease of access to the Parisian event, whether from London or Marseilles. A VIP treatment, whose benefits are expected to help make the event more successful and to improve its image.
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