Wembley Park launches Open Space campaign to target Londoners

By

Sandra Halliday

Published
Jul 15, 2020

Shopping and leisure destination Wembley Park has launched a new Open Space creative campaign to welcome back visitors and stress its status as a “safe” destination “with plenty of open spaces for visitors to enjoy while respecting social distancing”.

The neighbourhood in North West London was once best known for its football links, but recent years have seen it being transformed into a major shopping hub.

it’s now being positioned as “the go-to destination for Londoners looking to shop, eat, and be entertained or just to enjoy the outdoors comfortably and confidently”. Although it’s usually also a tourist magnet, the focus on Londoners seems to recognise that tourists are off the agenda for the moment.

Launching this week, the new campaign centres around the message of “different kinds of spaces in a different kind of park”, where visitors will find “the space you need, to do the things you love, with the people that matter”. 

The whole neighbourhood covers 85 acres so the Open Spaces theme makes good sense at the location that’s currently undergoing a major £3 billion transformation as one of Europe’s largest regeneration projects.

The campaign lives on digital, social media and out-of-home formats and “is part of a long-term strategy to raise Wembley Park’s profile as London’s most exciting new neighbourhood. The campaign marks an important step in showcasing its transformation from a major events-only destination to a vibrant, ‘always on’ district, and a great place to live, visit, study and work in”. 

The creative spotlights the variety of open-air, unique spaces that can be explored in Wembley Park, including tree-lined, pedestrian boulevards such as the recently refurbished Olympic Way, distinctive outdoor public art including bold murals and digital installations, and al fresco dining outside London’s largest Boxpark. The shopping element is also a focus with the campaign covering local independents at Wembley Park Market and open-air shopping destination London Designer Outlet.