1 929
Fashion Jobs
PORTMANS
Planner - Portmans
Permanent · MELBOURNE
L'OREAL GROUP
Supply Chain, Operations & IT HR Manager
Permanent · MELBOURNE
L'OREAL GROUP
Business Consultant - Redken & Pureology
Permanent · MELBOURNE
SSC WATCH & JEWELRY
Human Resource Business Partner
Permanent · SYDNEY
TIFFANY & CO
Visual Merchandising Specialist | Full-Time | Melbourne
Permanent · MELBOURNE
FASHION GROUP
Senior Human Resources Manager, Oceania
Permanent · SYDNEY
TIFFANY & CO
Visual Merchandising Manager, Anz | Full Time
Permanent · SYDNEY
TIFFANY & CO
Operations Coordinator | Full-Time | Collins Street
Permanent · MELBOURNE
JUST JEANS
Product Manager - Just Jeans
Permanent · MELBOURNE
JUST JEANS
Junior Product Manager - Just Jeans
Permanent · MELBOURNE
HENKEL
Sales Representative (Nsw)
Permanent · CHATSWOOD
HENKEL
Sales Representative (Vic/Tas)
Permanent · MELBOURNE
PETER ALEXANDER
Supply Coordinator - Peter Alexander
Permanent · MELBOURNE
MYER
Account Manager
Permanent · DOCKLANDS
LORNA JANE
Regional Leader - sa
Permanent · ADELAIDE
LORNA JANE
Regional Leader - sa
Permanent · ADELAIDE
MYER
Cosmax Fragrance Consultant
Permanent · MIRANDA
ADIDAS
Manager, Trade Marketing Activation (Melbourne)
Permanent · MELBOURNE
PETER ALEXANDER
Product Supply Coordinator - Peter Alexander
Permanent · MELBOURNE
FOREVER NEW
Inventory Coordinator
Permanent · MELBOURNE
LORNA JANE
Warehouse Coordinator
Permanent · EAGLE FARM
ESSILORLUXOTTICA GROUP
Regional Sales Manager | Adelaide (sa)
Permanent · ADELAIDE
Translated by
Susan Spies
Published
May 23, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Vicomte A hires new artistic director

Translated by
Susan Spies
Published
May 23, 2017

The French brand known for its colorful polo shirts and iconic letter logo (and in France as Emmanuel Macron's go-to holiday attire ) has just recruited veteran creative director Gideon Day to reinvigorate the label’s collections.
 

Gideon Day, nouveau DA de Vicomte A - DR


The British designer has long been established in France and brings with him quite an impressive resume. He was creative director at Chevignon from 1992 to 1997, director of design for the jeans division of Paul Smith for five years, then served a long run as creative director for Aigle from 2005 to 2017.

“With his new perspective and expertise, he will strengthen the brand's image while preserving the label's foundations,” said Allure Saint-Honoré, the company that took over the entire brand in October 2016. Gideon Day’s Vicomte A designs will begin showing up in the fall-winter 2018-2019 collections, closely coordinated with the brand's marketing team to introduce a collection that offer freshness, colors and consistency.

Already last summer the brand got quite a boost when then presidential hopeful Emmanuel Macron was photographed wearing a Vicomte A polo shirt together with his wife Brigitte during a seaside vacation. The image, which made an August cover of Paris Match, immediately sparked a buzz about Macron, who was applauded for wearing a French brand but one that is more affordable than France’s most famous polo shirt, namely Lacoste. But Vicomte A itself also got quite a bit of traction from the moment and for weeks enjoyed a lot of attention on social media and in the press.

Hopefully Gideon will be able to maintain some of that momentum. He faces a daunting challenge following the brand's turbulent past year, starting with a filing for bankruptcy in 2016, followed by a legal recovery a few months later and finally the departure of Arthur de Soultrait, the young, dapper entrepreneur who co-founded the brand in 2005. De Soultrait, a familiar face in the French media and on the Paris social scene, was one of the brand’s strongest ambassadors and also a key elements of its success.

Now Gideon Day is tasked with building the brand’s presence through the design of the clothes. He was also recruited for his expertise in Asia. At Aigle, he was in charge of the brand’s Asia store network (more than 300 stores) as well as designing the collections. For the time being, in addition to his role at Vicomte A, he will continue acting as a consultant to Welsh denim brand Hiut Denim and to Closed in Germany, where he oversees the collection.

Copyright © 2024 FashionNetwork.com All rights reserved.