Vestiaire Collective appoints Vanessa Masliah as head of marketing and branding
Vestiaire Collective, a French online platform dedicated to second-hand fashion and luxury, has announced its new appointment of Vanessa Masliah as vice president in charge of marketing and branding. The appointment emphasises Vestiaire Collective’s goals for fashion, technology, and sustainability, according to the business.
To date, Vanessa Masliah has worked within the Estée Lauder group as director of global communications at fragrance brand Frédéric Malle’s perfume concept line Editions de Parfums, which she notably worked on its expansion in the Asian market. Masliah’s career has previously led her to work within the marketing and communications departments of international groups including PepsiCo, Sara Lee, and Coty. She has also worked on major campaigns for Dim and Wonderbra, as well as for fragrance labels Chloé, Miu Miu, Clavin Klein, and Gucci.
Reporting to Vestiaire Collective’s chief business officer Clara Chappaz, Masliah is now responsible for “defining the global vision of Vestiaire Collective’s marketing and brand strategy in order to foster engagement with fashion activists through innovative strategies and marketing channels thus allowing the brand to accomplish its mission: to transform the fashion industry in favour of a more sustainable future,” the business said in a statement.
Launched in Paris in 2009, Vestiaire Collective now has offices in New York, Hong Kong, Singapore, and Berlin and says it sees 550,000 new items listed for sale each week by its users. At the end of February, French group Kering made its entry into the capital of the business during its €178 million ($218 million) funding found. This valued the business, which is the eleventh French unicorn, at over €1 billion.
Before the pandemic, the luxury-focused e-commerce platform had taken steps to reconnect with an offering of more mid-range brands. Led by the business’ recently appointed CEO Maximilian Bittner, this development was accompanied by an evolution of the platform’s tools as well as a revision of its commission policy.
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