The group VF has made Rian Rhoe the head of public relations and media for the brands Vans and Reef in Europe. His predecessor, Julia Froemel, will become senior marketing director of Vans Classics, in California.

Rian Rhoe, head of public relations and media for Vans Europe - Photo DR

Julia Froemel, who was in charge of public relations for Vans, Reef and Pro-tec for Europe, the Middle East and Africa (EMEA) also transfers to California to become senior marketing director of Vans Classics.

Rian Rhoe crosses the Atlantic in the opposite direction. Communications manager of Bonfire and Salomon snowboards since November 2007, he left Oregon to join the Swiss headquarters of VF Corp in Pazzallo. Rian Rhoe has also worked at Transworld Media and Tin House Magazine.

After a year of studies in France, the young woman has built her career in the United States. She now becomes the head of public relations and media for the EMEA region, representing the brands Vans, Reef and Pro-tec.