Tissot to kick off Tour de France this Saturday

By

Barbara Santamaria

Published
Jun 30, 2016

Swiss watchmaker Tissot is inviting athletes and cycling enthusiasts to enjoy the Tour de France as its Official Timekeeper.

The annual multiple stage race kicks off this Saturday 2 July at Mont-Saint-Michel, and as the Official Timekeeper, Tissot is set to time 190 riders over three weeks.

This year, the Swiss brand also launched a special collection dedicated to the sports event. The range comprises six styles bearing the colours of the Tour de France and its official logo. Selling from £325, the watches offer fans of the race the chance to show their devotion and check the time of their favourite teams.

The range is available online, but will also be present during the races at the Tissot Truck.

The 103rd edition of the Tour de France runs until July 24. There will be a total of 21 stages covering 3,519 kilometres.

Tissot is also Official Timekeeper of the NBA, FIBA and CBA, as well as several other sports events.