Timberland takes tougher stand on design infringements
Timberland is taking steps to protect its intellectual assets and prevent its designs and technologies from being copied by other brands by taking a new and more aggressive approach to design patent infringements.
The company, part of VF Corporation’s portfolio, has hired an external patent attorney to take legal action against any infringement of intellectual property, and has already seen some success around the world, especially in Europe, the Middle East and Africa, it said.
Last year, it prevented the sale of imitations in the United Kingdom, France, Belgium, Germany, Italy and Portugal, with the majority of infringements linked to the brand’s Kenniston, Courmayeur, Radford and Flyroam Wedge styles, as well as its trademarked Sensorflex and AeroCore technologies.
“Our trademarks and patents are central to making the Timberland brand and products unique and desireable in the marketplace,” said Kristine Marvin, general counsel, Timberland. “We are intensely focused on meeting and exceeding the expectations of our loyal customers, through innovative designs and technologies. We have zero tolerance for others profiting from the hard work of our talented team.”
The company has pledged to pursue legal action against any companies that infringe on its patents in the foreseeable future.
The brand has recently revealed a collaboration with Christopher Raeburn at London Fashion Week Men. The English designer will release a 15-piece capsule collection for the outdoor brand, which will be produced entirely of eco-friendly materials including recycled plastic and polyester.
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