Target and Levi's launch limited-edition home and apparel collection

By

Gabriella Lacombe

Published
Jan 28, 2021

Target Corporation and Levi Strauss & Co. have teamed up for a new limited-edition collection of apparel, accessories home and lifestyle pieces, including more than 100 items for women, men, kids, babies and pets.  

Priced from $3 to $150 with most items under $25, the collection includes home items like tableware, quilts and pillows, pet apparel and accessories, as well as apparel like Levi's trucker jackets and sleepwear. 

Apparel in the collection ranges in size from XXS to 3X for women, S to 4X for men, XS to XL for kids, 0 to 3M to 3T for babies and toddlers and XS to XL for pets. 

According to a press release, the collection's pieces offer more sustainable certifications and claims than any past Target limited-time-only design collaboration, with some items featuring recycled glass, Fair Trade USA, Goodweave and FSC Wood certifications.

While the collection marks Levi's first 'Home' partnership, Target and the famed denim brand have been decade-long collaborators. The two brands first kicked off their work together when Target began carrying Denizen, Levi's value denim brand. Later, the partnership expanded when Target began carrying Levi's signature label, Red Tab, in 2019. The Red Tab expansion with Target is ongoing, and Target said it expects to roll out curated in-store Levi's displays in 500 of its stores by the fall 2021.

"Strategic partnerships like our work with Levi's have long been a key part of Target's success, allowing us to offer our guests the very best national brands alongside our incredible assortment of owned brands," said Jill Sando, chief merchandising officer of Target. 

"Through this partnership, we're able to offer a collection of items guests can't find anywhere else, with pieces that exemplify the values and design prowess of both the Target and Levi's brands." 

The Levi's for Target limited-edition collection launches on February 28, and will be available at most Target stores and on target.com.