Sweaty Betty to launch in Northern Ireland

By

Nigel TAYLOR

Published
Oct 10, 2022

Sweaty Betty is to make its Northern Ireland debut later this month. The global activewear and lifestyle brand is to open a 2,056 sq ft store at Victoria Square, the retail and leisure destination in the heart of Belfast.

Situated on the lower ground level of Victoria Square by the central atrium, the store will feature Sweaty Betty’s extensive range, including leggings, outerwear, underwear, and accessories.

Caroline Scott, Sweaty Betty’s SVP of Global Retail, said: “As we continue to grow on an international level, it’s exciting to open our debut store within Northern Ireland, a key location for the business. Belfast provides us with a brand-new audience to encourage and empower women through fitness and beyond.

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"We are looking forward to working with the team at Victoria Square on making this location a real success story for Belfast and the Northern Ireland community.”

Victoria Square operator Commerz Real also said the signing follows the regional standalone debut of Gilly Hicks, which is set to open in October.

Russell Banham, UK Head at Commerz Real, added: “Sweaty Betty provides another fantastic activewear and lifestyle option for women within Victoria Square as we look to expand this area of our retail mix. We continue to be the destination of choice when it comes to delivering brand debuts in Northern Ireland. It highlights the vast opportunity within the city of Belfast as well as our ability to attract global names within retail.”