Supreme to open flagship store in Milan

By

Jennifer Braun

Published
May 6, 2021

Cult streetwear brand Supreme took to instagram on Wednesday to announce the opening of its first flagship store in Milan, Italy slated to officially open to the public on May 6. 

The store, which the brand has been hinting since 2019, will open in Corso Garibaldi 20 and will mark the brand’s 13th retail location. The over 1,000-square-foot space is located in a corner retail space and features massive floor-to-ceiling windows offering views of Milan’s culture. 

Inside the store, shoppers will find the brand’s ready-to-wear and accessories collections in a white room decorated by colorful murals made by American pop art artist, Nate Lowman.

As with all of its store locations, the flagship arrives with the launch of a limited-edition set, exclusively available at the shop. For the Milan store, the release includes a t-shirt that plays on Leonardo Da Vinci's 'The Last Supper'. 

The New York-based brand was acquired in November by Colorado-based apparel and footwear company VF Corporation, which is also parent company to Vans, The North Face and Timberland, among others, for $2.1 billion. 

Supreme was first founded by James Jebbia in 1994 and currently operates boutiques in Paris, London and across the U.S., including in Manhattan, Brooklyn, San Francisco and Los Angeles, as well as in Asia.