Translated by
Barbara Santamaria
Published
Feb 26, 2018
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Stradivarius adds ‘online specialists’ to its store staff

Translated by
Barbara Santamaria
Published
Feb 26, 2018

Inditex continues to explore new ways of integrating its online and offline channels. Whilst its Zara brand announced a month ago the opening of a new omnichannel concept in London, the Spanish group has now announced a new service for Stradivarius.


Stradivarius


The project is based on the new Online Specialist role, created to offer customers a personalised service for everything related to the brand’s digital world, from answering questions about the products displayed on the website to finding any products or sizes online.

Online specialists will be available in stores to help customers collect their online orders without having to go to the till and doing unnecessary queues, and will answer any queries about the brand’s online offering and other digital projects.

The chain has already rolled out the service in more than 900 stores in the countries where it operates an online website. The online specialist will be wearing a grey t-shirt specially created to stand out from other staff.

The launch is part of an ongoing programme of tech initiatives launched by the Spanish group in a bid to connect with its younger clientele. In addition to opening a Zara click and collect store in London, the group has created a virtual reality store for Massimo Dutti and launched the E-White concept at Lefties.

Stradivarius was founded in 1994 and acquired by Inditex in 1999. Since then, the young fashion brand has grown into a global brand with stores in 74 countries. In the 2016 financial year the brand reported sales of 1.34 billion euros.

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