×
1 361
Fashion Jobs
KOOKAI
Retail Stock Coordinator
Permanent · Chadstone
PUMA
Category Sales Manager Field & Running
Permanent · Moorabbin
DAVID JONES
Marketing Manager - Beauty
Permanent · Melbourne
SUZANNE GRAE
E-Commerce Specialist
Permanent · Sydney
ARNHEM CLOTHING
Production Manager
Permanent · BYRON BAY
THE JUST GROUP
Ecommerce Business Development Manager
Permanent · Melbourne
DAVID JONES
Finance Analyst Opportunities - Emerging Talent
Permanent · Melbourne
DAVID JONES
Loss Prevention Opportunities - David Jones Queensplaza - Qld Flagship Store
Permanent · Brisbane City
SHEIKE
Area Manager - wa
Permanent · Perth
ESTÉE LAUDER
Mac Myer Macquarie - Business Manager
Permanent · Sydney
THE JUST GROUP
Field Loss Prevention Manager - Vic / Tas
Permanent · Melbourne
JAY JAYS
Supply Coordinator - Jay Jays
Permanent · Melbourne
PETER ALEXANDER
Stock Coordinator - Full Time - Peter Alexander - Albany
Permanent · Auckland
DAVID JONES
Sales Manager - Womenswear - David Jones Canberra Centre
Permanent · Canberra
PORTMANS
Regional Manager - Portmans - Sydney (Nsw)
Permanent · Surry Hills
H&M
Area Operations Manager
Permanent · Melbourne
PUMA
Commercial Marketing Executive
Permanent · Moorabbin
LOVISA
Manager in Training | Vic | Werribee, Melton & Highpoint Stores
Permanent · Melton
SMIGGLE
Supply Coordinator - Smiggle
Permanent · Melbourne
SMIGGLE
Regional Manager - Smiggle - Sydney (Nsw/Act)
Permanent · Southern Sydney
SHEIKE
Regional Manager - Sydney
Permanent · Sydney
DAVID JONES
Loss Prevention Opportunities - David Jones Burwood & Chatswood
Permanent · Sydney
Published
Jun 29, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Sports Direct combines multiple chains in new Leicester store

Published
Jun 29, 2021

The Sports Direct growth story continues. Fresh from announcing a major retail push into mainland Europe and launching a “trailblazing” remodelled flagship store on London’s Oxford Street, the Frasers Group-owned UK sportswear retail giant has just opened another flagship store in Leicester.


Sports Direct


This one’s interesting. It also acts as multi-destination platform for the group’s brand portfolio with the new 35,000 square foot unit in Fosse Park also housing its USC, Evans Cycles and Game & Belong brands under one roof. 

“The opening of this store brings a unique retail offering to Leicester, proving Sports Direct’s vision of bringing the very best brands to consumers and supercharging the next generation of British retail”, Frasers said. 

Michael Murray, Group Head of Elevation added: “This new store in Leicester demonstrates Frasers Groups’ confidence in our elevation strategy and commitment to opening new stores in key destinations throughout the UK. 

“We are the leading destination for sportswear and are committed to meeting the demands of an ever more sophisticated consumer who is increasingly looking for only the very best brands and an enhanced shopping experience on the high-street”. 

As mentioned, alongside Sports Direct, the store features a USC in it offering a collective of trend-focused brands “presenting customers with a selection of premium branded denim, urban fashion, accessories, and footwear”. The brand portfolio includes Champion, Levi’s, Hilfiger Denim, Lacoste and Calvin Klein. 

Meanwhile the high-street video retailer Game also features in the store, alongside a ‘Belong Gaming Arena’. As well as games, consoles and accessories, the new store along with the arena “provides a dedicated space in the city which will allow fans to join the growing gaming community”. 

Additionally, Evans Cycles offers a wide selection of bikes, parts, accessories and clothing alongside how-to advice.

Copyright © 2022 FashionNetwork.com All rights reserved.