Spanish fashion chain Mango's profit falls 11 pct in 2014

Spanish fashion retailer Mango reported an 11 percent fall in annual profit on Tuesday after investing in an international expansion plan including large-scale stores with lines for men, older women and children.

The unlisted chain, which competes with Inditex brands such as Zara and Swedish peer H&M, cut forecasts for the next four years in July when it said it would take longer than expected to meet sales targets for new lines.

The company, which is family owned and has stores in more than 100 countries, said net profit came in at 107 million euros ($114 million) on sales up 9 percent to 2 billion euros. Earnings before interest, tax, depreciation and amortisation (EBITDA) fell 3 percent to 223 million euros.

Mango in July cut its revenue forecast for 2017 by around a third after it said new brands, such as its Violeta concept for older women which offers bathing suits to evening gowns in sizes up to a European 52, would take longer to get a following.

Mango, known for hiring celebrities including Hollywood actress Scarlet Johansson and French soccer star Zinedine Zidane for its advertising campaigns, opened 43 stores with minimum floor space of 800 square metres (957 square yards) in 2014 and aims to nearly double that to 75 openings in 2015.

Online sales now account for 9 percent of the total, the company said, with Internet sales enabled in 12 new countries in 2014. Mango will expand its online offering into South America, Asia and Africa in 2015, it said.

The company will invest 300 million euros in new openings and logistics this year, it said in a statement.

€1 = $1.07/£0.72