Social commerce operation SleekFlow launches in UK

By

Sandra Halliday

Published
Jul 6, 2022

SleekFlow, the Hong Kong-based omnichannel social commerce platform, has launched in Britain and has appointed a UK sales director, Craig Johnson.

The business has over 5,000 clients globally and recently raised $8 million in series A funding.

Johnson will lead the growing team based in Waterloo, London. He previously led business development at shipping e-commerce provider Easyship and has now been tasked with building the customer pipeline, developing the sales team, and expanding its operations by hiring up to 50 staff in the next three years. 

The firm’s platform integrates over 2,500 tools and messaging channels, such as Official WhatsApp Business API, Facebook Messenger and Instagram Business, by using smart routing and targeted automation campaigns to help businesses track and retain potential sales leads from both online and offline avenues.

It recently launched a one-click checkout payment feature so businesses can get paid in chat.

The latest funding round was led by Tiger Global, which has also invested in Facebook, Bytedance, UiPath, Toast, and Databricks. Alibaba Hong Kong Entrepreneurs Fund (AEF) also participated in last year's pre-Series A round. 

The new funds are key as they will “empower SleekFlow’s strategic market penetration in Southeast Asia, specifically in Singapore and Malaysia, while extending Asia’s success to the UK, Europe, and other emerging markets”.

It will also use the cash on continued product development within fintech and analytics “to uncover emerging trends in the one-click checkout process on popular social media platforms across all dimensions, such as centralised product listing and easy in-chat payments, etc”.