Serapian is to open a Flagship store in Beverly Hills

By

Obi Anyanwu

Published
Apr 6, 2015

Italian luxury leather accessories brand, Serapian will open its first store in the United States in Beverly Hills. The flagship store will be located on Rodeo Drive.

 
The 1,000-square-foot space combines classic and contemporary furnishings that are made entirely in Italy. The open-space layout of the store is intended to accommodate all of the styles available in the collection. The store will also feature a ‘personalization area’ where customers can have their initials engraved on their purchased accessories.
 
The men’s and women’s collections, the business and travel lines, the capsule collections and the made to order styles will all be available in store.

Ardavast Serapian, Serapian CEO, said, “In the last two years we’ve radically restructured the brand – an organic process growing out of the extension of the wholesale channel to top department stores and the introduction of a new monobrand concept to ensure excellent shopping experience. The United States market is now a destination for luxury brands and Rodeo Drive will be the cutting edge of this powerful relaunching operation of ours.”
 
The Beverly Hills store is the eighth Serapian store to open worldwide and will open in April 2015.