Published
Oct 18, 2022
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Sekonda adds women's jewellery to watches offer

Published
Oct 18, 2022

After extensive client feedback, watchmaker Sekonda has expanded into women’s jewellery, “launching a collection to complement its high-quality affordable watches”.


Sekonda

 
Sekonda said the expansion reflects major growth of fashion jewellery/watch sector in the UK, particularly online, “seeing an opportunity to offer women jewellery while they’re shopping for watches”, it said. 

“When we asked consumers if they would consider buying jewellery from us we got a really positive reaction. We will always be a watch brand first, but we wanted to help our shoppers further accessorise their watch with stylish on-trend jewellery,” said Rosie Curtis, Sekonda Brand Manager 

“Jewellery was always a natural opportunity area for us in our product range. We already have a successful range of giftsets that include watches and jewellery items but we wanted to explore adding more choice. 

To mirror the breadth of its watch styles, the new range “caters to a variety of tastes with minimal delicate styles, to more sparkly statement pieces”. 

Designed to mix and match with the women’s watches the jewellery range includes necklaces, bracelets, bangles, chunky hoop earrings and studs. Customers can choose from styles in gold, silver or rose gold, made from either rhodium, sterling silver or gold plating, with prices starting at £14.99. 

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