×
1 970
Fashion Jobs
NIKE
Manager Operations & Logistics - Bsa
Permanent · Melbourne
NIKE
Business Systems Analyst - Corporate Functions
Permanent · Melbourne
DAVID JONES
Finance Analyst - Retail Operations
Permanent · Melbourne
DAVID JONES
Sales Manager Opportunities at Our Chadstone Store
Permanent · Melbourne
DAVID JONES
Sales Manager Opportunity at Our Chatswood Store
Permanent · North Sydney
LOVISA
Manager in Training | Vic | Western Suburbs
Permanent · Greensborough
LOVISA
Manager in Training | Vic | South Eastern Suburbs
Permanent · Greensborough
LOVISA
Manager in Training | Vic | Northern Suburbs
Permanent · Greensborough
LOVISA
Manager in Training | Vic | Melbourne City Stores
Permanent · Docklands
LOVISA
Manager in Training | Tas | Tasmania
Permanent · Hobart
L'OREAL GROUP
Brand Manager
Permanent · Melbourne
DANGERFIELD
New Zealand Online/E-Commerce Manager
Permanent · Abbotsford
DAVID JONES
Merchandise Planner- Country Road- Homewares
Permanent · Melbourne
DAVID JONES
Buyer - Men's Footwear And Accessories
Permanent · Melbourne
L'OREAL GROUP
Ecommerce Manager
Permanent · Melbourne
DAVID JONES
Loss Prevention Officer – David Jones Kotara
Permanent · North Sydney
DAVID JONES
Assistant Support Manager – Loss Prevention - Chatswood Chase
Permanent · Southern Sydney
ESTÉE LAUDER
Mac Cosmetics - Business Manager - Macquarie - Full Time
Permanent · Sydney
DAVID JONES
Production Manager - Childrenswear- Country Road
Permanent · Melbourne
JUST JEANS
Stock Coordinator - Full Time - Just Jeans nz - Albany
Permanent · Auckland
SMIGGLE
Supply Coordinator - Smiggle
Permanent · Melbourne
L'OREAL GROUP
Ecommerce Key Account Manager
Permanent · Melbourne
Published
Sep 8, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Schuh launches 40th birthday AR game

Published
Sep 8, 2021

Footwear retailer Schuh has launched a nationwide sneaker hunt in the UK. To celebrate its 40th birthday, it’s offering players the chance to win over 40,000 prizes, from holidays to surf lessons and free trainers for a year.


Photo: Sandra Halliday



The company said everyone who scans a QR code will be a winner in the hunt that started this week and runs until September 20.

Participants can play the game online or via a QR code visible in-store or featured on digital OOH sites across the UK.

The company said that the mental health of every demographic has been affected by the pandemic “and one of the retailer’s key purpose pillars, Mental Wellness, was the motivation behind the Hunt”.  Schuh “wanted to give something back to their community as well as create an experience to encourage students and  families to adventure outside and have fun”.

Marketing chief Alice Cleary said the business aims to “reward our community in a fun and inclusive way. PHD Manchester worked closely with us to create an innovative experience, allowing everyone the chance to take part, explore their city and local stores and hopefully be rewarded with a prize in doing so.”

As well as the basic game, there’s “hero activity” in five locations in the form of digital shoeboxes using AR technology. Players can use their mobile phones to access an interactive map to help locate the hidden digital shoeboxes within the key locations — Liverpool, Manchester, Glasgow, Birmingham, and London.

The campaign is live across social, OOH, plus video display activity within Reddit and Twitch and gaming platforms including Roblox. 

Copyright © 2021 FashionNetwork.com All rights reserved.