Sales soar at Jojo Maman Bebe fuelled by online and retail growth

By

Barbara Santamaria

Published
Feb 21, 2019

Upmarket maternity and childrenswear brand Jojo Maman Bebe has reported a 17.6% increase in sales, in a year marked by investment in infrastructure, retail stores and IT.

The opening of seven new stores, including two in the US, helped the retailer reach revenues of £67.6m in the year to 30 June 2018, but its existing stores also performed well, delivering a 12.8% increase in like-for-like sales.

Jojo Maman Bebe, whose designs have been worn by the Duchess of Cambridge, now has over 90 stores in the UK, Ireland and the US, according to its latest accounts.

While other retailers suffered declines, retail store sales increased by 11.9% to £4.2m during the period, aided by the store expansion. Web sales saw the biggest growth, up 29% to £24.7m. The brand said online sales now account for 36.6% of total revenues compared with 33.3% last year.

Meanwhile, international wholesale revenues increased by £0.3m, and the company said it remains “encouraged by the positive reception from numerous territories”.

Pre-tax profits for the year reached £4.3m, compared with profits of £3.9m in 2017.