Saatchi & Saatchi is John Lewis's new creative marketing agency

By

Nigel TAYLOR

Published
May 15, 2023

The John Lewis Partnership (JLP) has appointed a new ad agency. Saatchi & Saatchi has become the UK retail giant’s new creative marketing partner from this summer for both John Lewis and its supermarket retail brand Waitrose. 

Saatchi & Saatchi becomes the lead creative agency for all JLP, John Lewis, John Lewis Financial Services and Waitrose brand and advertising activity, replacing long-standing agency Adam&eveDDB after 14 years. 

It means it will be responsible for the brand’s famous Christmas TV ads.

JLP said the change comes as the brands aim “continue to engage and excite our customers”.

It said the agency has been hired to develop and produce all its brand campaigns. It will also support next year’s launch of the new JLP brand loyalty programme, which will see customers being rewarded more when they shop with John Lewis and Waitrose. 

Charlotte Lock, Customer Director for John Lewis and Pan-Partnership, said: “As well as sharp strategic thinking and creative excellence, Saatchi & Saatchi’s culture, commitment to inclusion and social impact makes them a great fit for JLP. We’re very excited about what we’ll achieve together.”

Sarah Jenkins, MD at Saatchi & Saatchi, added: “John Lewis and Waitrose are extraordinary brands. The John Lewis Partnership is simply one of the most important organisations in British business right now. A business born from purpose, building for the future, and wanting to do that in a way that truly services all their customers – old and new.”