Ron Dorff chooses Seven Dials for debut London store

By

Cajsa Lykke Carlson

Published
Mar 15, 2016

French-Swedish men's sportswear brand Ron Dorff is opening its debut UK store, on Earlham Street in London's Seven Dials area, in the first week of April.

The 1,500 sqft. store will be located adjacent to Finisterre and sell Ron Dorff's full collection including sportswear, swimwear, homewear, underwear, and body care. It will also offer the label's "His for Her" collection for female fans of the brand. Ron Dorff has focused on the UK market lately and opened a dedicated British website in November last year. The company also has a flagship in Paris, in the 3rd arrondissement.

The new flagship store was designed in collaboration with French-English architect firm Studio Dessuant Bone. While inspired by the French flagship store, it features new original elements and mixes Swedish functionality with French design.

Co-founder and CEO Claus Lindorff said: “For our second European flagship store London was the natural choice with its fashion and retail heritage. Seven Dials embodied these qualities and we were impressed by its character, accessibility and neighbouring brands."

Charles Owen, Portfolio Executive at property investor Shaftesbury, said: “Ron Dorff is a fantastic addition for Seven Dials and continues the trend of international fashion brands selecting Seven Dials to make their debut in London. They join arguably the strongest line-up of premium international menswear labels in the West End, complementing Loft Design By..., Farah and Natural Selection to further grow Seven Dials’ appeal as one of the capital’s key fashion destinations."