×
1 555
Fashion Jobs
DAVID JONES
Loss Prevention Opportunities - David Jones Queensplaza - Qld Flagship Store
Permanent · Brisbane City
SHEIKE
Area Manager - wa
Permanent · Perth
ESTÉE LAUDER
Mac Myer Macquarie - Business Manager
Permanent · Sydney
DAVID JONES
Production Manager - Accessories- Country Road
Permanent · Melbourne
THE JUST GROUP
Field Loss Prevention Manager - Vic / Tas
Permanent · Melbourne
JAY JAYS
Supply Coordinator - Jay Jays
Permanent · Melbourne
PETER ALEXANDER
Stock Coordinator - Full Time - Peter Alexander - Albany
Permanent · Auckland
DAVID JONES
Sales Manager - Womenswear - David Jones Canberra Centre
Permanent · Canberra
PORTMANS
Regional Manager - Portmans - Sydney (Nsw)
Permanent · Surry Hills
H&M
Area Operations Manager
Permanent · Melbourne
PUMA
Commercial Marketing Executive
Permanent · Moorabbin
LOVISA
Manager in Training | Vic | Werribee, Melton & Highpoint Stores
Permanent · Melton
DAVID JONES
Finance Analyst - Marketing
Permanent · Melbourne
SMIGGLE
Supply Coordinator - Smiggle
Permanent · Melbourne
SMIGGLE
Regional Manager - Smiggle - Sydney (Nsw/Act)
Permanent · Southern Sydney
SHEIKE
Regional Manager - Sydney
Permanent · Sydney
DAVID JONES
Product Manager - Financial Services
Permanent · Melbourne
DAVID JONES
Loss Prevention Opportunities - David Jones Burwood & Chatswood
Permanent · Sydney
DAVID JONES
Loss Prevention Officer - Part Time - David Jones Queens Plaza
Permanent · Brisbane City
PUMA
Merchandising Manager Women's Apparel
Permanent · Moorabbin
PUMA
Commercial Marketing Manager
Permanent · Sydney
PETER ALEXANDER
Supply Coordinator - Peter Alexander
Permanent · Melbourne
Published
Jul 27, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Rolex tops list of most searched for fakes

Published
Jul 27, 2021

UK consumers are continuing to search for fake luxury brands in large numbers and some have more appeal to label-hungry shoppers than others. In fact, Rolex is the most wanted label for those seeking fakes online, a new study has shown. Behind Rolex are Louis Vuitton in second place and Gucci third. 


The desirability of the real thing makes the Rolex brand the most searched for when it comes to counterfeits - DR


Counterfeits continue to be a huge problem that plagues premium and luxury brands across the fashion sector and interest in them has stayed high, despite pandemic disruptions.

The research, conducted by Uswitch, used Ahrefs search tool to calculate the number of annual online searches for fake brands and counterfeit versions of authentic products. It discovered more than a quarter of a million (228,000) online searches are made for ‘fake Rolex’ a year. 

'Fake Louis Vuitton' is searched for 118,800 times a year with 36,000 annual searches specially for fake Vuitton designer bags, putting it in the top spot for this product category.

Meanwhile for Gucci, 87,600 online searches for imitation versions of its products are made annually. 

With travel curtailed so consumers can't visit knock-off hotspots, and with physical shopping at markets or stores where fakes can be found having been largely off the agenda in the past 18 months, online searches are very good indicators of exactly what consumers are prioritising in terms of fakes.

The top names are all heritage brands, but some newer labels are also hot when it comes to knock-offs. Some way behind the top three are fourth-placed Yeezy on 37,200 searches, ahead of Crocs (25,200), Nike (22,800), Balenciaga (21,600), Off-White (20,400), Vans (15,600) and Adidas (14,400).

That’s the top 10. Looking further out at the top 20, we also find Converse, Chanel, Versace, Ray-Ban, Burberry, Prada, Michael Kors, Moncler, Calvin Klein and The North Face.

The most wanted counterfeit product of all is a Gucci belt, with 56,400 annual searches.

Gucci actually has four slots in the top 10 list of most wanted products with ‘fake Gucci slides’ second on the list, ‘fake Gucci shirt’ fourth and ‘fake Gucci T-shirt’ rounding off the top 10 list in 10th position.

Also popular are the Yeezy Boost 350 in third place, a Louis Vuitton wallet fifth, ahead of Balenciaga Triple S, Louis Vuitton belt, Yeezy SPLY 350, and Louis Vuitton backpack.

As mentioned, Louis Vuitton is most in demand for counterfeit bags, but Gucci is second, Prada third and Chanel fourth. They’re followed by Michael Kors, Chloé, YSL, Celine, Hermès and Valentino.

Copyright © 2022 FashionNetwork.com All rights reserved.