Rêve En Vert turns to crowdfunding to expand marketing and inventory

By

Barbara Santamaria

Published
Mar 3, 2017

Rêve En Vert, an online luxury boutique focusing on high-end sustainable products, has started a crowdfunding campaign on Crowdcube to raise £350,000 from friends, fans and investors.

Launched in 2013, the e-tailer has established itself as a global online retailer for conscious consumers, delivering goods to more than 25 countries using UPS’s carbon neutral shipping option.

The platform was once described by Vogue US as a “source for chic, sustainable fashion and beauty gifts”, and was nominated for Champion of British Luxury Sustainability at 2016’s Walpole British Luxury Awards.

It sells clothing, accessories, jewellery, athleisure, beauty and home goods from sustainable brands such as Fonnesbech, Mara Hoffman, Teeki, Yoga Democracy, Pamela Love, Bamford and Guy Morgan.

The business is projecting sales to reach nearly £400,000 over the next 12 months, and reach an estimated 33,000 monthly visitors to the site.

The funds raised will be primarily used to expand its marketing efforts and increase inventory.

To date, the company has been funded internally by two of its three directors, who include co-founders Cora Hilts and Natasha Tucker and marketing director Nick Harwood, but it could be looking to sell or merge itself with a more established retailer in 3 to 5 years.