Pure London and Pure Origin unveil 2020 manifesto
It’s all about collaboration and boundary-less creativity in Pure London’s 2020 manifesto, which sets out the trade show’s vision for next year.
Pure London and Pure Origin, the international platform for fabric and garment sourcing, have launched an AW20/21 campaign and manifesto called Nomad.
Developed in response to global and political tensions, the manifesto marks the start of a new decade for the trade fairs, which are expected to showcase over 700 exhibitors at the upcoming February edition
“We have the mindset to make real changes that last, continue to advocate better practice in the fashion industry, and help deliver a better world for future generations,” said Gloria Sandrucci, event director at Pure London and Pure Origin.
“The Nomad manifesto encompasses this ethos for the future by placing the spotlight on the importance of boundary-less connections and genuine communication. “
This season, the manifesto takes the form of a dynamic, bright and contemporary set of graphics and imagery embodying the concept of perpetual future. Bold visual pathways make a reference to an ever-moving landscape, with forms that are inspired by fashion, its materials, layers and textures and an emphasis on strong lines, links and connections.
The campaign will run across all visuals during the upcoming event, which is taking place at Olympia London on 9-11 February.
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