Pure London attracts 330 international brands for SS17 edition

By

Barbara Santamaria

Published
Jun 23, 2016

The upcoming summer edition of fashion trade show Pure London will see over 330 European and international brands across womenswear, footwear and accessories join the exhibitor lineup.

International labels are becoming an important part of the biannual show as it continues to grow each season and attract global recognition.

Every season sees more than 700 brands present their new collections at the event, which is held at Olympia London.

Among some of the exciting European names taking part this summer is Spanish footwear brand Pretty Ballerinas. “I think it will be a great show - the sell-throughs last summer were very high and I think customers will be looking to buy new brands before their competitors do,” said the label’s founder, David Bell.

Isabel de Pedro will also join the Spanish sector, combining original and exclusive prints with sophisticated silhouettes. The womenswear brand has two stores in the heart of Barcelona and a worldwide distribution.

Functional and stylish design will come together with German label O Jacky, which offers fashionable crossbody silicon bags to keep your phone safe.

Italian brands NeroGiardini and Compagnia Italiana are set to represent Italian craftsmanship and high quality materials with their newest collections, while preppy Paris-based label Mellow Yellow will attend Pure London in July with a sixties-inspired range.

The next edition of the UK’s largest fashion trade event will take place from 24- 26 July.