Pepe Jeans unveils Dua Lipa capsule collection in London

By

Barbara Santamaria

Published
Sep 5, 2019

Pepe Jeans and pop star Dua Lipa hosted a launch party at Victoria House Basement in London on Tuesday to celebrate the debut of her AW19 capsule collection.

The new range expands their collaboration after the 24-year-old New Rules singer fronted the brand’s SS19 campaign earlier this year.

The English singer and songwriter revisited archival Pepe Jeans styles to create the capsule collection. “I’m really proud of this collection and it’s so nice to see it come to life,” she said.

Her AW19 range draws inspiration from a mixture of styles from the 1990s and early 2000s, and features signature denim and laid-back classics. There are party pieces including a 90s chain mail dress, glitter tops and bodycon dresses, as well as an oversized raw double denim matching set, high rise jeans and a reversible trench coat.

Dua Lipa, made Brit Award history in 2018 by becoming the first female artist to receive five nominations. Her link with Pepe is a key thrust of its marketing efforts.

“Dua Lipa is one of the world’s fastest rising stars and has a style which perfectly fits the Pepe Jeans brand DNA,” Mark Blenkinsop, chief marketing officer at Pepe Jeans, said when announcing their partnership earlier this year.