Penhaligon's signs for first Welsh store at St David’s, Cardiff

By

Nigel TAYLOR

Published
Dec 16, 2022

Luxury fragrance house Penhaligon’s is to debut in Wales, opening within a 420 sq ft space at the St David’s mall in Cardiff.

Situated on The Hayes, St David’s premium retail and leisure mall, it will feature the brand’s bespoke interior “designed to inspire and delight” and include a fragrance sommelier bar and an engraving station “for a fully customisable experience”. 

Shoppers will also be able to top up their existing bottles through the store’s ‘Re-Use & Make New’ service or discover new fragrances at The Olfactorium, an interactive profiling experience. 

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The space will also incorporate integrated online features such as the ‘Magic Monocle’, a digitally enabled tool that allows shoppers to browse Penhaligon’s full range, test products, and curate their own wish-lists.

Penhaligon’s joins a growing list of luxury retail brands that have chosen to debut at St David’s, including Omega, and Laing’s. 

“Today’s news cements St David’s as the prime retail destination in Cardiff, and the go to location for brands looking to break into the Welsh market," said Nik Porter, Head of Retail Brand Account Management at Landsec. 

"Our goal… is to provide guests with unique experiences which can’t be found elsewhere in Wales. The range of established premium brands who are taking space at St David’s mean its quickly becoming the go to destination in Cardiff. 

“We know that brands like Penhaligon’s are investing in prime, city centre retail spaces which drive footfall and enable in-person customer service, whilst also supporting online channels. Destinations like St David’s are therefore becoming increasingly relevant and offer guests the chance to experience the very best retail has to offer.”