Outfittery raises $22m in new funding led by London's Octopus

By

Cajsa Lykke Carlson

Published
Aug 16, 2016

Outfittery, the curated shopping service for men that is based in Berlin, Germany, has announced that it has raised $22m in new funding.

London and New York-based company Octopus Ventures led the round and backing also came from Italian group the U-Start Club, as well as existing investors Northzone Capital, Highland Europe, Holtzbrinck Ventures and Mangrove Capital Partners.

Outfittery, which was founded in 2012 by by Anna Alex and Julia Boesch and now has 400,000 clients in eight countries, said it will use the money to further expand its "leadership position" within the European curated shopping market, and to improve customer experience.

“In 2012, we founded Outfittery with the mission to revolutionise the shopping experience for men. In a world where clients are faced with way too many options while shopping, we aim to create an individual, and hassle-free shopping experience that is fun”, explains Julia Boesch, managing director and co-founder of Outfittery . “This latest financing round affirms that we’re on the right track and we’re very proud to have both Octopus Ventures and U-Start Club involved. With their support, we can now expand our market leadership position in curated shopping and further improve the service experience for our clients.”

Rebecca Hunt of Octopus Ventures said the investor has admired Outfittery for a while. “The business fits well with our goal of investing in the fastest growing companies from across Europe from the very earliest stages of company formation through to the later stages of growth and expansion,” she said.