Olivia Palermo stars in latest Bobbi Brown campaign

Fashion star and entrepreneur Olivia Palermo, beauty vlogger and influencer Patricia Bright, and Korean makeup artist Pony are the stars of Bobbi Brown's latest beauty campaign.

The cosmetics giant has recruited the chic Insta-famous trio to star in its global #AllDaySmile campaign, celebrating its latest innovation, the ‘Skin Long-Wear Weightless Foundation SPF 15'.

The campaign sees each of the women test out the ultra lightweight, matte foundation formula while enjoying a day in the brand's hometown of New York City. While Palermo offers up a tour of her Brooklyn neighborhood that includes fresh cookies, bookstores and cocktails, Bright hits up The Williamsburg Hotel, heads out for brunch and rounds out the evening at a swanky rooftop bar.

Korean beauty blogger and makeup artist Pony gets a culture fix at The Whitney Museum before grabbing a bite at restaurant-of-the-moment ‘Old Rose'.

"It's the foundation (no pun intended) for building your look for the day," says Palermo in a statement on the new foundation, which is available in 30 different shades and promises a natural, crease-free finish that lasts all day.

Founded in 1991 by beauty entrepreneur Bobbi Brown, the brand is known for its natural approach to beauty. It was acquired by The Estée Lauder Companies in 1995, with Brown herself stepping down in 2016 after 25 years at the helm.