Nike files trademarks for virtual use

By

Jennifer Braun

Published
Nov 3, 2021

Nike has filed several new trademarks prompting speculation that it is gearing up to launch into the metaverse. 

Following Facebook’s announcement that it would rebrand to Meta to create a metaverse where people can meet and connect virtually, new fillings with the U.S. Patent and Trademark Office suggest Nike’s intent to make and sell virtual Nike-branded sneakers and apparel.

The application, filled on October 27, states that Nike is planning to launch its brands in a different web atmosphere that would allow them to provide “online, non-downloadable virtual footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, and accessories for use in virtual environments.”

In total, seven different applications have been submitted including for “Nike,” the brand’s famous slogan “Just Do It,” its swoosh logo, as well as for the “Air Jordan” and “Jumpman” logos. 

Moreover, recent job postings for a virtual material designer of footwear and other virtual design roles equally suggest the company is gearing up to launch Nike-branded products in the metaverse.

Nike previously made forays into the digital space in 2019 when Nike’s Jordan Brand partnered with “Fortnite” to produce character skins wearing Nike sneakers. That same year, it also filed a patent for “CryptoKicks”, which would link physical shoes with an NFT to verify ownership.

In its most recent earnings report in September, the company lowered its fiscal 2022 outlook, after it said revenue rose to $12.25 billion from $10.59 billion in the first quarter ended August 31, while analysts on average had expected $12.46 billion, according to IBES data from Refinitiv.