×
2 125
Fashion Jobs
FUSION SPRINGBOARD
Ecommerce Merchandise & Content Manager
Permanent · Melbourne
FOOT LOCKER
Manager in Training
Permanent · Adelaide
JUST JEANS
Product Supply Coordinator - Just Jeans
Permanent · Melbourne
JD SPORTS
Merchandise Planner
Permanent · Haymarket
DAVID JONES
Merchandise Planner - Leather- Mimco
Permanent · Melbourne
DAVID JONES
Digital Product Owner
Permanent · Melbourne
THE JUST GROUP
Office Administrator
Permanent · Auckland
DAVID JONES
Country Road - Cluster Manager - Indooroopilly - Qld
Permanent · Brisbane
DAVID JONES
People (HR) Business Partner
Permanent · Melbourne
DAVID JONES
Commercial Finance Manager - Merchandise
Permanent · Melbourne
FUSION SPRINGBOARD
Head of Marketing
Permanent · Melbourne
DAVID JONES
Business Optimisation Manager
Permanent · Melbourne
SHEIKE
Regional Manager - Qld (Mat Cover)
Permanent · Brisbane
DAVID JONES
Payroll Operations Manager
Permanent · Melbourne
VIC
Manager in Training
Permanent · Chadstone
JD SPORTS
Store Operations Manager - Highpoint
Permanent · Maribyrnong
DAVID JONES
Loss Prevention Officer – David Jones Chatswood Chase
Permanent · Sydney
DAVID JONES
IT Cloud & Systems Administrator
Permanent · Melbourne
LULULEMON
Assistant Manager Factory Outlet | Collingwood
Permanent · Melbourne
DAVID JONES
General Manager- Politix
Permanent · Melbourne
DAVID JONES
go-to-Market Manager- Country Road Group
Permanent · Melbourne
DAVID JONES
Sales Manager Opportunities - David Jones Sydney
Permanent · Sydney
Translated by
Cassidy STEPHENS
Published
Sep 23, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Naked Copenhagen to set up shop in Paris

Translated by
Cassidy STEPHENS
Published
Sep 23, 2022

Courir is letting Naked Copenhagen spread its wings. The website founded in 2004 by Stine Lindholm Pedersen and Tommas Olsen was bought a year ago by the French sneaker specialist. It currently has three stores in Denmark.


Visual of Naked Copenhagen and New Balance - Naked Copenhagen


Through this acquisition Courir has gained a genuine expert when it comes to women's premium sneakers. Naked Copenhagen already exists in Danish, English, French and Dutch and offers big brand shoes, including exclusives like the recent Asics Gel-1130 model. One of the website's strong points is its home-made photoshoots, interpreting the shoes in its own way.

Early 2023 the Parisian clientele will witness this expertise. The project was announced just after the acquisition and it is starting to take shape. “The Naked team has already translated the site into French," said Pierre Chambaudrie, Courir's managing director. “We are working to help them develop on the French market and there will be an opening in the Marais in Paris at the beginning of the year. But they will be working on their projects. Our idea is really that the concept should keep its DNA, which is very different from that of Courir.”

For now, the group has not disclosed the future store address. But this first store opening in the French capital will be a good trial to then consider more openings in other European cities. The Marais, where the future store is set to open, is a neighborhood home to brands such as Foot Patrol, 14 Temple, Edmond, Shoes as well as Supreme, Stüssy and Carhartt WIP.

For Courir this means bringing a premium offer to the women's sneaker market. In France, the group has successfully won over a female clientele and claims 20% of the market share in this sector.

Copyright © 2022 FashionNetwork.com All rights reserved.