Mr Porter launches collection with Off-White
today Jan 15, 2019
YNAP’s luxury menswear e-tail site Mr Porter has linked up with “game-changing” streetwear brand Off-White to launch an exclusive capsule collection that will debut next Monday.
The 44-piece collection is called Modern Office and features “a revisionist dress code of traditional and modern sportswear, inspired by a new generation of workers and their workplaces.”
And it sounds like a timely launch as the increasing casualisation of offices in recent years is creating new dress codes that see office workers treading a fine line between the relaxed and the smart.
Under the direction of Virgil Abloh, the capsule has been “created with Off-White’s leading maxim – to define the grey areas between black and white as the colour off-white – and interprets the collection’s overarching themes of flux, evolution and modernity,” we’re told.
That means “a synergy of fabrics, colours, treatment and visuals.” The fabrics include wool, felt, cotton and heavy canvas, colours are “muted and tonal”, the treatment is “clean and distressed” and the visuals are “graphic and non-graphic”.
It will be supported by a social-first integrated global marketing and content campaign, culminating in a Mr Porter x Off-White feature story in the 24 January edition of The Journal. Mr Porter is also also drawing attention to the launch off-line in a “collaborative workspace in Seoul, South Korea, inspired by the capsule collection’s Modern Office aesthetics, from 14 to 20 January.”
The collection is made up of 20 ready-to-wear pieces, 18 accessories and six pairs of footwear. The companies said the standout pieces include the Work trench linen coat with tonal embroidered arrow logo; allover logo-print washed cotton heavy canvas jacket; Modern Office logo print jersey T-shirt; Class of 2013 logo print cotton T-shirt; low-top 3.0 leather sneakers; distressed CO sneakers; allover leather pool slide; and industrial logo rubber and leather belts.
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