Montblanc opens new Saudi store in Riyadh

By

Benjamin Fitzgerald

Published
Jun 23, 2017

Montblanc has opened its newest location in the Middle East. Located in Riyadh’s Panorama Mall in Saudi Arabia, the new store is designed in Montblanc's signature black palette with glass display and sleek furnishings.

As for the collections in store, Riyadh Panorama Mall boasts all the German luxury brand's classic latest writing instruments, jewellery, timepieces and leather accessories. This includes Montblanc's Swiss complications, as well as digital timepieces, including Montblanc’s new high-end Summit smart watch.

Opening in conjunction with longtime retail partner Al Hussaini Group, the new Montblanc store takes writing instrument maker's store count to five.

“We are delighted to expand our retail footprint in Saudi Arabia with a new boutique in Riyadh," said Eric Vergnes, President of Montblanc Middle East, India & Africa. "We are fortunate to enjoy a discerning and loyal customer base in the region and we look forward to welcoming our customers and collectors in coming months and to presenting our extensive collections and launches throughout the year”.

Founded in 1906 by Alfred Nehemias, August Eberstein and Claus Voss, Montblanc has branched out from the world of luxury writing instruments -- its first specialty -- to make watches, leather goods, fragrance, jewellery and men's accessories.

Panorama Mall is one of the most visited shopping centres in Saudi Arabia. As well as shops and restaurants, it hosts one of the largest gaming station areas in the region with a total area of 7,325 square metres.