Mongoose agency appointed to find commercial partners for BFC

By

Sandra Halliday

Published
Sep 1, 2022

The British fashion Council has appointed full-service sport and entertainment communications agency Mongoose to boost its quest for new commercial partners across its key events.

Mongoose has been tasked with finding partners “for three of their most attractive properties inclusive of Principle Partner of The Fashion Awards, as well as growing the network of Partners for London Fashion Week and the Institute of Positive Fashion”.

It will be managing the outreach and negotiations on an on-going basis.

The BFC has already shown itself extremely adept at signing up high-profile partners for its flagships events and this has helped the Fashion Awards, for instance, to their current prominent position not just as a UK event but a global one.

The agency said that the BFC is looking to expand its portfolio of partners “to further reflect their position in the industry and the future of British Fashion”.

BFC commercial director Gemma Juviler said: “We are looking forward to working with Mongoose in the search for new and exciting partners. The BFC build bespoke and longstanding partnerships to support us in reaching our strategic goals and in the past, have onboarded partners that share our value proposition while bringing an innovative and unexpected point of view to the work that we do. 

“World class events such as London Fashion Week, The Fashion Awards and the Institute of Positive Fashion provide opportunities for innovative and purpose lead partnerships. We have every confidence that Mongoose will help us to continue to identify industry-leading partnerships that are both inspiring and commercially successful.”