Moda adds host of new signings to lingerie & swimwear hall

By

Barbara Santamaria

Published
Aug 1, 2016

A host of new brands have signed up for Moda’s Boutique area ahead of the August show, which is set to open this Sunday at the National Exhibition Centre in Birmingham.

According to the trade fair, the Boutique area within the Lingerie & Swimwear hall will feature new brands Balearic Beach, Wild Geese, Little White Lies Swim, Rebeliss and Splash by Della Roz, while returning brands Bluebella and Kiku Design complete the new lineup.

“The Boutique concept has evolved over the past year and is now firmly established within the wider lingerie and swimwear exhibition,” says event director Penny Robinson. “Visitors enjoy the opportunity to discover inspiring new design alongside their core brands, while the brands themselves can take advantage of a unique opportunity to launch their collections to the trade on an accessible platform within the setting of the industry’s biggest trade exhibition.”

This season Moda will launch a new, dedicated hall for lingerie & swimwear brands, delivering a more intimate and focused setting with over 200 new and emerging brands.

The event, running from 7- 9 August, will also welcome brands from across womenswear, accessories, menswear and footwear.