Milan’s White show confirms February session

Despite the problems caused by the pandemic and its Omicron variant, the White trade show, in association with Camera Showroom Milano (CSM) and the Italian Fashion Chamber (CNMI), has reiterated the importance of going ahead with the session scheduled on February 24-27, in parallel with Milan Fashion Week Women (whose dates are February 22-28).

The parties are “aware that a postponement would be counter-productive for business, considering the scheduling of international [fashion] calendars and the timelines of commercial campaigns.”

“We have been working for months, with determination, optimism and a constructive approach, to prepare the next edition of White, which is due to be held on February 24-27,” said Massimiliano Bizzi, founder and president of White. “Our goal is to confirm the dates of our event with [CNMI] and CSM, the key players at Milan Fashion Week, which are working together, coherently and synergically, in order to foster an integrated, strategic vision of the activities in the city of Milan, one that cannot be separated from the existing eco-system,” added Bizzi.

At an institutional level, the organisers are working with the Italian authorities to ensure preferential access for foreign buyers holding vaccination certificates that are not among those currently recognised by the European Medicines Agency.

“From our standpoint, postponing the Milan fashion shows would disrupt the organisational plans of [international] buyers, from travelling to accommodation in the city of Milan,” said Gigliola Maule, president of CSM. “This is why we are firmly committed to working together [with the other parties], in the interests of all industry players. Only by working in unison will the city of Milan be able to face foreign markets with a united, successful front,” she added.

These opinions were echoed by Carlo Capasa, president of CNMI: “I think it is absolutely crucial that White and Camera Showroom Milano have decided to confirm their schedule during the February fashion week, whose dates have been set jointly with other international fashion institutions, and were fixed a long time ago. In the last two years, despite the pandemic, by working in concert with other institutions such as Milan’s local health authorities and city authorities, we have managed to stage fashion weeks safely and with in-person events, for the benefit of the entire fashion industry eco-system. We will continue to work in this direction with all the players that make Milan an essential linchpin, as it brings together major labels, emerging talents, independent designers and a unique commercial network.”

Milan’s White show confirms February session

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