Mauritius-based FidelisWorld invests in Wildcraft

By

Isabelle Crossley

Published
Jul 24, 2018

The Mauritius-based technology, media, and entertainment fund FidelisWorld has invested in the outdoor apparel and footwear brand Wildcraft and will back its international expansion.

“We are confident that Wildcraft has what it takes to replicate its formidable domestic position in this space globally,” said the Principal of FidelisWorld, Rajeev Kalambi. “We are excited to be a part of this growth story and look forward to working with the Wildcraft team.” Kalambi has joined Wildcraft’s board as a Director following the investment.

"We are thrilled to have FidelisWorld partner with us, in our exciting journey,” said Wildcraft’s co- founders Siddharth Sood and Gaurav Dublish in a statement. "Their financial and operational support will help accelerate Wildcraft’s growth plans."

FidelisWorld aims to use its global network to aid in Wildcraft’s global expansion. The brand has already started to expand internationally and the investment from FidelisWorld will allow it to step up the process. Wildcraft has also had investments from both Sequoia Capital and the Flipkart Group.

For the investment, Spark Capital acted as Wildcraft’s transaction advisors and Argus Partners as Wildcraft’s legal advisors. FidelisWorld used Shardul Amarchand Mangaldas as its legal advisor for the deal.

Wildcraft, which manufactures and retails outdoors themed clothing, footwear, and accessories, has 175 exclusive brand outlets (EBOs) across India. The brand is also present in over 5,000 multi-brand outlets (MBOs) in over 500 Indian cities. Wildcraft has two manufacturing units in Bengaluru and Himachal Pradesh.