Marks & Spencer launches action for social good with Joanna Lumley

By

Cajsa Lykke Carlson

Published
Jul 31, 2015

Marks & Spencer, the UK retail giant, hopes to inspire its customers and employees to take action for social good with a new campaign.

Together with actress Joanna Lumley, the retailer launched "Spark Something Good," on July 29. The initiative saw its customers and employees, as well as members of local communities, complete 24 community projects around London in 24 hours.

Projects included transforming a London rooftop into a children's play area and providing a new dining room for a busy soup kitchen. Over the next 24 months, the project will launch in a further 24 towns and cities across the UK and Ireland. M&S has created a website for the project, www.marksandspencer.com/getinvolved, together with Neighbourly.com.

Joanna Lumley, M&S Spark Something Good ambassador, comments: “This isn’t just about today or even tomorrow. It’s about the cumulative effect of people giving back to their community over time. We want to make people happy and spark a relay of good deeds across the nation and we need your help now! The potential is simply enormous.

“People tell us they’d like to support local charities and they want to give hands-on help and see lives being changed. Donating time is just as valuable as giving money and is often more rewarding.”