Maison & Objet show to launch wellness section in September
On Monday January 23, at the end of the Maison & Objet trade show, held for five days at the Villepinte exhibition centre in Paris and dedicated to the home decoration, design and art-of-living sectors, the event’s organisers announced a spate of future innovations. Among them, the European launch in the spring of a marketplace that will operate via the Maison & Objet and More online portal, showcasing the products of all the event’s exhibitors.
Maison & Objet’s September edition, habitually more focused on design objects, will instead introduce a new section dedicated to wellness. Provisionally labelled “Well-being and Beauty”, the new section will bring together producers of creative cosmetics, for example detox teas, of lithotherapy-oriented jewellery, and candles designed according to astrological signs.
“These sectors are already featured at the show, but the new section will make it possible for new categories to be introduced. We are targeting concept stores. More and more of them include sections relating to wellness, and sometimes dedicate themselves entirely to it,” said Caroline Biros, marketing director of Maison & Objet, underlining that the next edition’s theme will be “Enjoy”.
While economic and geopolitical uncertainty persists, many collections showcased in Paris at Who’s Next and Maison & Objet were big on colour, bright with the hope that better days will come.
Maison & Objet is showing clear signs of growth: according to the organisers, the January 2023 session welcomed 67,429 unique visitors, compared to 59,000 last September.
However, attendance still remains below pre-Covid levels by approximately 20%. The show’s fourth post-Covid edition was marked by a strong presence of visitors from outside France, who accounted for 45% of the total. The most numerous foreign contingents were those from Italy, Belgium and the UK, but US visitors were also present in numbers.
Exhibitor-wise, Maison & Object featured 2,337 brands, among them Le Chapoté (headwear), Enfance Paris (children’s cosmetics) and Bonton (ready-to-wear).
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